The brand that started it all, the Islands Souvenir by the Islands Group will take Cagayan de Oro with heights on July 19, 2014 in Centrio Mall, Ayala Center at 04:00pm as the Cebu-origin company will launch their second store in the city together with the introduction of the "I Heart CDO" Campaign featuring the company's Brand Ambassadors, a dynamic group of proud locals who will showcase their love for Cagayan de Oro.
Being the City of Golden Friendship, the "I Heart CDO" campaign focuses on the promotion of the city and its tourism most likely being the Whitewater Rafting Capital of the Philippines, the city who started the outdoor adventure way back 1995.
The launch event kicks off with a special Fashion Show that will put the brand’s bestselling shirts under the spotlight. The show features the city’s hottest models dressed in different Islands Souvenirs shirts and looks from casual to glam, sports to street and everything in between. More than just an ordinary souvenir shirt, the brand’s ‘I Heart’ line is also a fashion statement that gives the wearer the opportunity to show their pride and love for CDO. The shirts’ different colours and graphics can be mixed, matched, customised and personalised to suit different lifestyles and personalities.
The Fashion Show and Launch Event will be capped off with the introduction of Islands Souvenirs ‘I Heart CDO’ Brand Ambassadors. Catch true-blue Kagay-anons strut their stuff on the catwalk and express their pride and love for Cagayan de Oro.
“The ‘I Heart’ campaign focuses on love and pride of place. Cagayan de Oro is a great tourist destination with different kinds of attractions, adventures, places, flavors and colors that Kagayan-ons can be proud to call their very own. The campaign gives tourists and visitors more compelling reasons to visit, taste, experience and enjoy the best of CDO,” says Jay Aldeguer Founder and CEO of The Islands Group.
The ‘I HeartCDO’ campaign features proud Kagay-anons, local CDO personalities from different walks of life including Irene Aserios, Joji Ferrer, Nicole Abas-Datayan, Chingkee Te, Gil Macaibay III, Maxine Monasterio, Desiree Lim, Jeminah Ferrer, Kyle Jennermann, Nadine Legaspi, Awi Chaves, Francis Velasquez and RB Banaag. Get to know your ‘I Heart CDO’ Brand Ambassadors better at the I Heart Cagayan De Oro Fashion Show. Don’t miss out on this exciting event!
Through the years, the brand has become the leading brand of premium-quality souvenirs in the Philippines. With over 80 outlets nationwide strategically located in the country’s top tourist destinations, Islands Souvenirs continues to strengthen its brand identity and position by giving customers a vibrant shopping experience, best-quality products at affordable prices, innovative and creative concepts, exceptional customer service and exciting events. Visit the Islands Souvenirs Store along the East Concourse of Limketkai Center and 2F of Centrio Mall.