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"It's important to see women progressing and given opportunities to show what brilliant artists they can be" - Uma Thurman

Being 11 years old has advantages.

Eleven years ago, when FitFlop put their precision ergonomics under a set of sporty looking straps, the only rules they followed were dictated by the expect bio-mechanics.
Together with (From left to right): Mr Neil Fernandez, Ms Nicole Datayan, Ms Norgelyn Bihag,
and Ms Ruth Carmina Sanchez of Primer Group of Companies.

Last 2017, FitFlop™ celebrated its 10th year of creating footwear for "Superwomen" with the first-ever celebrity ambassador Uma Thurman announcing a campaign that uplifts the spirit of superwomen in today's times. "It aims to give them the energy and confidence to go further and be absolutely prepared for whatever their busy lives may throw at them" - Louise Barnes, the global marketing director said during the launching citing that the whole idea of the brand was about empowering women.
Primer Group of Companies
To date, FitFlop has sold over 35 million pairs of shoes and sustains a strong presence in over 63 countries worldwide. "We're entering the athletic category in a big way and we're doing that with lightweight sneakers and ballerinas. We've developed brand new products that will change the way you think of Fitflops."- Barnes said.

TRIVIA:
* The first FitFlop sandal - Walkstar™ 1 - was sold in 2007, after Marcia Kilgore (beauty industry entrepreneur and multi-tasking mum) collaborated with expert biomechanists, Dr David Cook and Darren James. The revolutionary footwear brand defined by its trademark biomechanics, unparalleled comfot, and unique fashion.

* Biomechanics is the study of the human body, how it moves, why it moves and how one can affect it with things like shoes or equipment.
The ever charming Miss Nicole Abas-Datayan
This year, FitFlop™ at Centrio Ayala Mall celebrates Superwomen with Cagayan de Oro's very own iconic and Superwomen, Miss Kitchie Uy of Passionista, and the woman of charm and influence Miss Nicole Datayan. These Kagay-anons are advocate of women empowerment, representing iconic characteristics of elegance, strength, and confidence aligning the brands values.
The Centrio Mall-Ayala Marketing Team with Superwomen Kitchie Uy of Passionista, Ms Nicole Datayan,
and Ms Ruth Carmina Sanchez.
Aside of the celebration of Superwomen, FitFlop™ at Centrio Mall-Ayala launches the Autumn and Winter Collection, a collection of different footwear that aims for comfort and muscle toning including footwear for men on the go.
Ms Ruth Carmina Sanchez showing the footwear of FitFlop
All FitFlop™ footwear are said to be rigorously tested at the Human Performance Lab in Calgary, the world's leading bio-mechanics research centre. There they study on how the shoes affect muscle activity and optimize pressure diffusion and body alignment. 

See the SCIENCE BEHIND FITFLOP™ SOLES:

The event was graced by Miss Ruth Carmina Sanchez of FitFlop Philippines, Primer Group of Companies executives, store staffs, Centrio Mall-Ayala Marketing Team, Department of Tourism Region 10, and selected influencers, bloggers, and tri-media personalities. The event was hosted by Owen Jaen of 9000 Events Management.
Selected personalities showing the Fitflop footwear.
FitFlop™ is located at the 2nd level of Centrio Mall-Ayala, with displays at Grind, Res Toe Run stores nationwide, and exclusively distributed by Primer Group of Companies.
Primer Group of Companies
Ms Nicole Datayan and Ms Ruth Carmina Sanchez
Ms Norgelyn Bihag on the Autumn-Winter Collection.

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