Friday, July 21, 2017

R.O.X. Bike Fair 2017: The Two Wheel Event is Back for a Fun Ride Spin Down

"When the spirits are low, when the day appears dark, when work becomes monotonous, when hope hardly seems worth having, just mount a bicycle and go out for a spin down the road, without thought on anything but the ride you are taking." Arthur Conan Doyle, British author

Now on its 7th season, the R.O.X. (Recreational Outdoor eXchange), considered as South East Asia's Biggest Outdoor Superstore brings back the most awaited and hugely successful two wheel event in the country, the R.O.X. Bike Fair with a Fun Ride.

PEDAL FIRST. Everything Else Is Second. 
What started as a small bike out attended by 200 people in 2012 with inspirations of lifestyle, streets, and culture, has grown to be a well attended and sought-after event in the country, with a crowd of about 1,500 of outdoor enthusiasts,  bicycle hobbyists, and bike organizations last 2016. 

R.O.X. Bike Fair is a month-long bike campaign featuring series of bike-related activities and events nationwide. On their 7th installment, R.O.X. is once again rolling their two wheel event with the "Bike Out 2017 Fun Ride", expecting the bigger and bolder community rides for bike organizations and outdoor enthusiasts, with great deals on their products such as full set-up bikes, hydration gears, apparels, and accessories.

Part of the R.O.X. 's campaign is to promote cycling, hence, the R.O.X. Bike Fair is an initiative to promote fitness and a healthy lifestyle through bicycling. R.O.X. has been envisioned since to foster and sustain communities of outdoor enthusiasts. That is, by bringing within reach the widest selection of premium outdoor products as well as in being an advocate of outdoor recreation through its fun and engaging campaigns.

“As a kid I had a dream — I wanted to own my own bicycle. When I got the bike I must have been the happiest boy in Liverpool, maybe the world. I lived for that bike. Most kids left their bike in the backyard at night. Not me. I insisted on taking mine indoors and the first night I even kept it in my bed.”  John Lennon

This year's R.O.X. Bike Fair is bound to stir up a community fun ride with friends, families, colleagues, team mates with the upcoming R.O.X. BIKE OUT 2017, that is bringing the local biking community together as one family.

Now on its 4th season in Cagayan de Oro City which was introduced last 2014, the R.O.X. Bike Fair will commence on August 06, 2017 at Centrio Mall, which aims to provide an avenue to local biking community for an fun ride and day filled with bike related activities.

Registration Fee is only P350.00 which includes limited Bike Out Shirt, with a 20% exclusive discounts for participants, free light snacks and a chance to win special prizes during raffle draw. Slots are limited to 200 persons and is now ongoing at R.O.X. store in Centrio Mall until August 02.

REMINDERS:
- Bring your bike essentials
- NO HELMET. NO HYDRATION GEAR. NO RIDE.

This event is brought to you by:
R.O.X. (Recreational Outdoor eXchange)

In partnership with:
Ayala Malls Centrio

Sponsors:
Combat, FOX Racing, Headware, Timbuk2, Sea To Summit, 8a Performance Wear, Unifrutti, Simon Designs, Milo, Mapawa Nature Park, Impression and CLENRO.

R.O.X. is a member of the Primer Group of Companies. Like us up on Facebook @roxphilippines Twitter and Instagram @ROX_Philippines. #ROXPhilippines #LifeOutdoorsPH 

About Primer Group of Companies
Established in the Philippines in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. We have also established a solid ground in the industrial products and services landscape, with companies in digital and silkscreen printing, air-conditioning and creative graphic design and services.  The company is aggressively pursuing new grounds to become the leader in the global distribution and innovation of premium goods and services. Its’ retail authority alone has grown to over 130 premium brands, with over 300 stores in 8 Asian countries. The Primer Group’s 3000+ strong employees in the region and countless recognition present it as one of the most formidable retail players in Asia today. 


For more information, please contact: 
NORGELYN J. BIHAG 
CLUSTER OPERATIONS HEAD 
09328709765 / 323-4062 

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