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JUAN SMALL PLEDGE. JUAN BIG EFFECT ON OUR ISLANDS.
Teaming up with the Department of Tourism and other stakeholders, the Philippines' leading carrier- Cebu Pacific Air launches JUAN EFFECT, a sustainable tourism program where responsible travel is highly encourage last August 10, 2018.

Last night (September 17, 2018), we (CDO Bloggers, Inc.) were invited for a fun-filled evening by Cebu Pacific Air to take part for a more sustainable lifestyle, and somehow make pledges in supporting the preservation, and conservation not only the most popular island destinations in the country, but also the local community through responsible travel.
The members of Cagayan de Oro Bloggers, Inc.
Being the largest aircraft carrier in the country, Cebu Pacific Air also holds the title as the largest carrier in Cagayan de Oro City, and Misamis Oriental with a total of 106 flights weekly. Cebu Pacific connects with 8 different destinations in the country from Laguindingan Airport, Misamis Oriental to Dumaguete, Iloilo, Davao, Cebu, Manila, Bacolod, Zamboanga, and Clark.Additionally, it shares 56% from the city's market share with 53% throughout the country. 

JUAN EFFECT aims to:
- NATIONAL: Encourage responsible travel among passengers, and Empower every Juan to change at least one everyday habit.
- LOCAL: Spur local stakeholders to concerted action.

JUAN EFFECT has three components:
1. We advocate for each person to make simple pledges to help preserve the beauty of the Philippines' most popular island destinations.
2. We work with local stakeholders of select Philippine island destinations to achieve solid waste management targets, to pave the way for a more sustainable tourism industry.
3. We implement even more environment-friendly processes in the airline, and invest accordingly.

"If we can encourage our passengers to bring reusable water bottles when they travel, it can have a big impact on the destination." Take for a example, a 78-seater ATR flight with 18 bottles per person per vacation can create a 500,000 plastic bottles a year on an island with no proper waste disposal system. This means that starting October 1, Cebu Pacific Air replaces non-recyclable plastic utensils, stirrers and cups with sustainable alternatives in all flights (For inflight meals and refreshments across all flights). This is one way to mitigate the impact of tourist arrivals on the environment.  Additionally, Cebu Pacific will be investing in more fuel-efficient aircraft, and in technology that improves flight operation efficiency, allowing the airline to reduce fuel consumption and consequential carbon emissions. 

PLEDGE: Bring my own water bottle
- A million plastic bottles are consumed every minute or roughly 20,000 bottles every second.
- 90% of all plastic bottles are not recylced at all.
- Plastic bottles can last up to 400 years before decomposing.

What can you pledge?
Bring your own reusable water bottle when traveling! Refill from your hotel, restaurant, and other establishments!

PLEDGE: Bring my own eco bag
- A trillion plastic shopping bags annually are used all over the world.
- These are used at an average of no longer than 15 minutes.

What can you pledge? 
Bring your own eco bag when traveling! The best part is, you can keep reusing it even after your trip!

PLEDGE: Throw my trash properly
- 80% of the plastic trash in our oceans is actually from land-based places.
- Throwing trash in polluted waterways like the Pasig River is also taken for granted by many people. But as one of the top 10 most polluted rivers in the world, about 72,000 tons of trash flow from it to the sea every year.

What can you pledge?
Throw trash properly! Segregate waste. Reduce, reuse, recycle!


To know more about the campaign and pledge:
(Left to right) Apollo Santos, that's me, Ms Michelle Lim, and Ms Carol of Cebu Pacific Air.
The Cagayan de Oro Bloggers, Inc. members.

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